Sponsors lost $13.5 billion for Tiger Woods

Sponsors lost .5 billion for Tiger Woods


Elin Nordegren will cost Tiger’s half property?how much will Tiger cost shareholders?

Two US professors have pinned the loss to shareholders from Tiger Woods’ marital infidelity at up to $US12 billion (.65 billion).

The University of California, Davis, researchers said the new study speaks to the question of whether celebrity sponsorship has an impact on a firm’s bottom line.

“Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has undeniable upside, the downside risk is substantial, too,” said Victor Stango, professor of economics.

Stango and fellow economics professor Christopher Knittel studied the stock market for 13 days after Woods crashed his car outside his Florida home on November 27. Since then, several women have said they had romantic affairs with Woods.

Woods eventually confessed to infidelity and lost major sponsorships.

The UCD economists compared returns for Woods’ sponsors to those of the total stock market and of each sponsor’s closest competitor, a UC Davis news release states.

The study focused on nine sponsors: Accenture, American Express, AT&T, Tiger Woods PGA Tour Golf (Electronic Arts), Gillette, Nike, Gatorade, TLC Laser Eye Centers and Golf Digest

                  Tiger Woods mistress #2 –Jaimee Grubbs Sex Tape Video

a joke:

All in the Grip…
… Jack was first up in his foursome. Eyeing the ball, he swung his club and hooked his shot over the fence and down a road where the ball crashed through the windshield of an oncoming car. The startled driver lost control of his vehicle, and it spun into a parking lot and bounced off three cars.

Jack raced over to the crash scene and was relieved to find that no one was hurt. Almost immediately a policeman arrived and spotted Jack standing next to the crashed car eyeing his ball.

“Just what are you going to do about this?” demanded the policeman.

Jack looked up. “Well, the first thing I’m going to do is change my grip.”

happy day!