Even with Tiger Woods out of his top shape, the PGA Tour managed to secure the longest deal in sports television history that will allow television networks to broadcast PGA Tour events for the next decade.
The PGA Tour signed a nine-year agreement with NBC Sports and CBS Sports. Financial details were not disclosed, but the fee has slightly increased and PGA tour members are likely to get slightly bigger prize paychecks.
CBS has received the right to broadcast 20 PGA tour events each year, twice as much as NBC, though NBC also obtained a nice agreement as they will air the season’s last three tournaments.
Former World No. 1 Woods is considered to be the player responsible for making golf so popular with his chase after Jack Nicklaus’ record and increasing the PGA Tour’s prize money from $80 to nearly $300 million.
But though TV ratings have dropped significantly with Woods out due to his injuries or letting his fans down with a poor performance, the interest is still there as a new generation of star players has emerged.
Thus, rising North Irish star McIlroy who won the US Open title in June plans on playing in next year’s US PGA Tour. In a way, the PGA Tour became even more interesting with the demise of Tiger Woods as more event winners have appeared and the overall level of competition has increased.