Coca-Cola turns 125 years old and the Atlanta-based company is celebrating its birthday, not with a new formula, but with a stylish new look and a limited-edition packaging for the Diet Coke starting next month.
As Adweek reminds us, “Remember New Coke back in 1985? That was a branding lesson for one and all: Do what you want to the packaging but leave the recipe alone.”
Coca Cola is one of the world’s successful brands, consumed 1.7 billion times every day and sold in up to 200 countries. But how to keep such a brand fresh? The answer is a new look for Diet Coke, which dates back to 1982.
The new design will still use the existing logo but a segment will be blown up, particularly the “D” in Diet which will be made to rest on top of the “k” in Coke.
Says Adweek, “The result is a modish and (for a global brand) even daring design that refuses to reveal the brand’s complete name. Which is the beauty of having a brand that’s already the best-selling diet soft drink in the world: You don’t have to worry about stuff like that.”
San Francisco-based design firm Turner Duckworth designed the new Diet Coke can.
Diet Coke and Coke Zero North America group brand director William White sent an email to Adweek saying, “Fall is all about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season.”
The new Coke Diet design was chosen by StyleCaster.com, a beauty trend web magazine, as its “new looks for fall.”
Coke celebrates its 125th birthday with a stylish new look for the Diet Coke can
Coca-Cola turns 125 years old and the Atlanta-based company is celebrating its birthday, not with a new formula, but with a stylish new look and a limited-edition packaging for the Diet Coke starting next month.
As Adweek reminds us, “Remember New Coke back in 1985? That was a branding lesson for one and all: Do what you want to the packaging but leave the recipe alone.”
Coca Cola is one of the world’s successful brands, consumed 1.7 billion times every day and sold in up to 200 countries. But how to keep such a brand fresh? The answer is a new look for Diet Coke, which dates back to 1982.
The new design will still use the existing logo but a segment will be blown up, particularly the “D” in Diet which will be made to rest on top of the “k” in Coke.
Says Adweek, “The result is a modish and (for a global brand) even daring design that refuses to reveal the brand’s complete name. Which is the beauty of having a brand that’s already the best-selling diet soft drink in the world: You don’t have to worry about stuff like that.”
San Francisco-based design firm Turner Duckworth designed the new Diet Coke can.
Diet Coke and Coke Zero North America group brand director William White sent an email to Adweek saying, “Fall is all about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season.”
The new Coke Diet design was chosen by StyleCaster.com, a beauty trend web magazine, as its “new looks for fall.”
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