The long-awaited white iPhone 4 will finally be released by Apple in the United States through AT&T and Verizon on April 28 after unexplained delays for months.
“The white iPhone 4 has finally arrived and it’s beautiful,” Philip Schiller, Apple’s senior vice president of worldwide product marketing, wrote in an April 27 statement posted on Apple’s Website. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”
The announcement does not come as a surprise though since Schiller already tweeted in March the debut of the white iPhone by spring time. While Apple never confirmed the reason for the delays, outside sources have cited manufacturing issues as the chief culprit.
One Analyst claims that the iPhone’s “mystique” factor may just result in lots of sales for Apple to the tune of up to 1.5 million.
The delay in the release of the device has effectively added “mystique and scarcity value” and could even lead to higher unit sales of the phone for Apple, noted Ticonderoga analyst Brian White.
“The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor,’” said White in a research note that was originally obtained by The San Jose Mercury News.
He adds, “In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.”
Apple co-founder Steve Wozniak admitted that the white iPhone 4 had camera issues.
“It takes bad flash photos,” he said. “The picture with flash was like taken through cellophane.” However, his assessment was based not on a device taken from the actual production line but from a self-assembled iPhone 4 consisting of parts ordered online.